July 3, 2012
To understand the role of social networking sites in social activism, this paper examines the April 6th youth movement’s Facebook presence and its evolution from a “Facebook group,” co-founded by two young Egyptians Ahmed Maher and Esraa Abdel Fattah, to a social movement mobilizing and coordinating protests on the street via skillful utilization of a “Facebook page” with technical features to gain the followers who would eventually take to the streets on January 25, 2011. To this end, we coded an archive of posts from the movement’s Facebook page and group in Arabic and the Facebook group in English from March 2008 through April 2011. This data set captures the movement’s Facebook activity from its inception to the consolidation of it as a mobilizing and organizing force garnering a broad level of support that crystalized in the first months of 2011.
